Web Optimization and User Experience

A slow or poorly optimized site can drive visitors away and hurt your Google rankings. At Carbonia, we transform your platform into a high-performing, revenue-generating asset.

Before Optimization / After Optimization

Skinin avant optimisation Statistiques avant optimisation
Statistiques après optimisation

Beyond great visual design, a user-centered experience includes accessibility, load speed, performance, and best practices to guarantee a smooth, enjoyable journey. At Carbonia, we start with an audit of your existing website to evaluate your current digital performance before delivering targeted recommendations.

Our Expertise

A true turnkey solution, from start to finish

Get a quick SEO audit

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SEO audit and web performance optimization

Comprehensive analysis to identify weaknesses and improve rankings (SEO, web performance optimization, site speed, code and infrastructure optimization).

  • Design
  • Development
  • Optimization

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Keyword strategy and SEO copywriting

Selecting and integrating strategic keywords to attract qualified traffic, optimizing content for search engines, and conversion-focused copy to engage visitors and impress Google.

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UX/UI design and prototyping

An intuitive, enjoyable user experience to boost conversions. Every UX design can be validated with user tests, A/B testing, and heatmaps to continuously improve performance.

  • UX/UI
  • Optimization
  • Development

Common issues on unoptimized sites

Site is too slow

Higher bounce rate and lost sales

Poor Google rankings

Low visibility and limited traffic

Confusing navigation

Visitors leave before converting

Poor mobile experience

More than half of users drop off

Insufficient security

Loss of user trust

Lack of web and mobile accessibility

Losing part of your audience (users with disabilities, mobile navigation)

Your website should power growth—not hold it back

Schedule a free audit today

Our Optimization Method

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    Full audit

    SEO content strategy, speed, UX analysis

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    Personalized action plan

    Prioritizing improvements based on your goals

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    Technical SEO & design optimizations

    Code, infrastructure, content, UX, speed

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    Follow-up and before/after reporting

    Measuring and tracking digital performance

Testimonials

A huge thank-you to the entire Carbonia team! In just four months, quote requests tripled. They’re friendly and always eager to collaborate with us. We absolutely recommend them.

Michelle Miron

I went to Carbonia because I wanted to learn how to grow my online presence and where to start. They took the time to explain the fundamentals of a good marketing strategy and guided me on next steps. I was impressed by their generous advice and their ability to simplify concepts that seemed complicated. I now know what I can do myself to reach my goals and what requires an agency. A trustworthy team that guides you step by step!

Philippe Mercier

Simon and Marie-Esther from Carbonia Web transformed our approach to digital marketing. Their expertise and professionalism show in every project they take on. They considered every detail to ensure our paid campaigns were fully optimized. Their team is approachable and ready to answer all our questions, making collaboration a real pleasure.

Marina Galic

Who is this for?

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    Local SMBs with a brochure site that delivers few results

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    Entrepreneurs who want a mobile-first site compliant with web accessibility standards

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    Online stores (WooCommerce, Shopify, etc.) looking to sell more

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    Healthcare and service professionals who must inspire trust and attract patients/clients

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    Established companies with older sites that haven’t been modernized in years

Let’s talk about your project
Projets Carbonia

See Our Work

Discover our projects

Your Frequently Asked Questions

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How much does website optimization cost?
The cost depends on the scope of required improvements (SEO, speed, UX, content). Some targeted fixes are quick and affordable, while a full optimization requires a larger investment.

At Carbonia, we provide a clear, tailored quote after analyzing your site and auditing the user experience.

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What’s the difference between a redesign and an optimization?
A redesign involves creating a new site—ideally with conversion-oriented design (layout, content, structure). Optimization improves what you already have: speed, SEO, UX, code. It’s often faster and more cost-effective.

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Why does Google penalize slow sites?
Google prioritizes user experience. A slow site is frustrating and therefore ranked lower. The result: better-optimized competitors outrank you.

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Does optimization differ by platform (WordPress, Shopify, Laravel, etc.)?
Yes. Each technology has its specifics. WordPress often needs careful plugin and caching management; Shopify benefits from app and theme optimization; and Laravel/React require code and query tuning. Our team knows these environments and adapts optimizations to your platform.

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Do you provide follow-up after launch?
Yes. We offer continuous maintenance, support, UX/UI monitoring, web security and compliance updates, optimized hosting, and post-launch improvements based on A/B testing and heat mapping.