Best practices in website design, user experience, marketing automation, performance measurement, and more: our experts share everything you need to know for a successful digital presence.
Indeed, the number of visits to your website and the popularity of your social media channels are often superficial performance indicators that don’t truly reflect the health of your business online. Banks don’t accept “likes,” which is why it’s essential to focus on the key performance indicators that truly matter in order to measure the real ROI of your online presence.
Your website should be designed as a complete communication tool. As with a physical space, certain steps are crucial to deliver the right message and offer an optimal user experience to potential customers.
Before investing more money in online advertising, make sure you have a desirable bounce rate and identify any problematic factors if necessary. Attracting large numbers of visitors is useless if they immediately leave your site. Make sure your online presence reflects your brand image and promotes a pleasant user experience to increase your conversion rate.
With the growing online competition among businesses, it’s more important than ever to optimize your website to quickly meet users’ expectations and increase your chances of converting them. In fact, around 50% of users won’t wait more than three seconds for your webpage to fully load — even if you’re spending a fortune on Google Ads.