Which key performance indicators (KPIs) are essential for understanding my website?
Demand a Return on Your Investment
When it’s time to evaluate your website’s performance, several data points are made available to you by your web agency or through various analytics platforms. However, while these numbers can be interesting to review, only a few of them are truly essential for properly assessing your return on investment (ROI).
In fact, the number of visits to your website and the popularity of your social media accounts are often superficial performance indicators that don’t actually reflect the real health of your business online. Banks don’t accept “likes,” which is why it’s essential to focus on the right performance indicators in order to measure the true ROI of your online presence.
So, although each industry has its own particularities and every business is unique, here are the key questions you should ask yourself if you own a showcase website.
1) What is my website’s bounce rate?
Your website is often the first point of contact your customers have with your company. It should represent your brand image and offer a pleasant experience to users. The bounce rate reflects how visitors perceive what’s being presented to them...
2) Does my website generate qualified leads?
Whether through a newsletter, the number of downloads, or the volume of calls received, it’s important to measure how relevant your interaction requests are...
3) Does my website increase brand awareness?
Your website should be an asset to help people discover your company. It should reflect your brand image and the culture of your organization...
4) Is my website updated regularly?
An outdated website can present several vulnerabilities for your users and may be penalized by Google. The current algorithm suggests that platforms updated frequently tend to appear higher in search results...
In conclusion, your website should complement your brand image and work synergistically with the rest of your business strategy. It’s very easy to miss the mark on fundamental points and end up undermining future digital marketing efforts...